If Milan can, so do you. - BZEN Bikes

If Milan can, so do you.

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From the very beginning, Milan was always an important crossroads. It was a centre of trade due to its position and a scene for dynastical strifes. The influence of the powerful families evaporated by the end of WWII. But the economic value of the city flourished, and Milan cemented its role as Italy’s industrial and financial capital.


Since Expo2015 World Fair, Milan has experienced a series of extensive redevelopments. New districts such as Porta Nuova and CityLife have been constructed, bringing life into unused areas. The city’s infrastructure has been improved, and more and more roads to connect the new buoyant neighbourhood were built. If you’ve never been to Milan, you can travel through its streets with this video. You will feel the energy of always bustling city.

Lots of roads and cars made Milan and its surrounding one of Europe’s most polluted regions. The outbreak of COVID-19 has also shown to the city government the necessity of change in urban mobility. Milano had to look for a new balance which would allow people to choose safe mobility options in response both to the latest crisis and to existing urban life. It is how the city decided to transform 35km of streets for cycling and walking space. 

As Milan is a small and dense city, 15km from end to end, the average commute is less than 4km. It makes the switch from cars to alternative means of transportation (as bicycles, for example) potentially possible for most residents. 

“A lot of cities and even countries have been defined by how they’ve responded to historical forces, whether it’s political, social, or physical reconstruction,” says Janette Sadik-Khan, a former transportation commissioner for New York, responsible for transport recovery programmes for European cities. In the next decades, we will see a drastic change in Milan urban structure. We can already notice them in projects like “Piazze Aperte” (Via Spoleto, Via Venini), new cycle lanes all over the city within the widespread cyclability project, with sign-posting and structural interventions (like the future itinerary of Bisceglie-Buonarroti) and creation of shared streets (like Lazzaretto, Via Casati project) and pedestrian pathway expansion (like Via Marghera project).



If an old city of Milan can change from cars to bicycles, why shouldn’t you? We become more and more conscious of safe and ecological urban mobility and it’s inevitable that we will switch to alternative means of transportation for our own sake because it’s not sci-fi fantasy but a new reality impossible to deny. It’s just a question of time when modern electric bikes, like Bzen bikes, will replace cars for short distance moving, like every day quick rides to the office and back. 

If you are a pioneer of changes and live in a city with relatively short distances, the Milano model we have at BZEN will suit perfectly for urban commuting. This model was made with the idea of moving fast and comfortable through any street or path in the city, whether it’s hilly or plain. It is a sporty bike with a carbon fork, a straight handlebar, and a geometry that makes it highly responsive. You will enjoy your fast ride without getting sweaty or tired. Book a test ride on our website to get an impression on how fast and furious rides to work on an e-bike can be. 

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