Lots of roads and cars made Milan and its surrounding one of Europe’s most polluted regions. The outbreak of COVID-19 has also shown to the city government the necessity of change in urban mobility. Milano had to look for a new balance which would allow people to choose safe mobility options in response both to the latest crisis and to existing urban life. It is how the city decided to transform 35km of streets for cycling and walking space.
At BZEN, we believe in tradition, combined with new technologies. That is why if you look at our bikes, you will notice that these models are the most popular types of bicycles of all times, it’s classics. We refreshed and rejuvenated them with the latest bike technology and sophisticated electronics. It’s built to last as these forms of frames have proven their stability for years.
The advantages of cycling are more obvious than ever. Regardless of whether we use the bike as a means of transportation on the way to work or seek physical balance outside with some fresh air and movement: cycling promotes health and protects against infections.