From GM of a big corporation to entrepreneur: Why Pierre Detry decided to launch an e-bike production for women?
When I left the corporate world, I wanted to fundamentally change my professional life. There are three periods in life, there is a period to learn, then a period to earn, and then it’s time to share. I came to the moment when I was ready to share my experience and resources with society. And with my passion for biking, it all came together rather swiftly.
At BZEN, women are the centre of the whole business. They are the primary customer and the main inspiration. “To make women feel safe, comfortable and ZEN on their bike was the inspiration behind the brand”, says Pierre Detry, CEO of BZEN bikes. “The recognition and positive feedback that we receive every day from our clients, and I should say, women are more willing to share their experience and gratitude, persuaded us that we are moving in the right direction”.
When we started BZEN bikes, we didn’t want to put our customer through the hell of choice and multiple options. We asked the potential clients only one question, “What is important for you in an e-bike and why?”. Then it was our job to choose the best materials and best technologies to manufacture a perfect bike for you.
E-bike is a comfortable solution for returning this joy of flying that brings calmer thinking and safe feeling in the world in conditions of limited time. Because with an e-bike, you can cycle without sweat and fatigue. You can go to the office and back and do your usual errands. You don’t have to find special time for cycling in your busy day; cycling easily becomes a part of your everyday routine.
The UK, France and Germany will probably ban the selling of petrol and diesel cars beyond 2040. This is an expected tendency for any economy that doesn’t depend on oil revenue to survive. These countries will consider any possibility to force its citizens to go green, and e-bike is one of the easiest and fastest ways to do so.
As a result of these improvements, biking became safer and more efficient. Commuting on a bike is a pleasant and more healthy way to get around the city on regular bases. If you consider switching to a bike, you should know some easy rules to follow.
Lots of roads and cars made Milan and its surrounding one of Europe’s most polluted regions. The outbreak of COVID-19 has also shown to the city government the necessity of change in urban mobility. Milano had to look for a new balance which would allow people to choose safe mobility options in response both to the latest crisis and to existing urban life. It is how the city decided to transform 35km of streets for cycling and walking space.
At BZEN, we believe in tradition, combined with new technologies. That is why if you look at our bikes, you will notice that these models are the most popular types of bicycles of all times, it’s classics. We refreshed and rejuvenated them with the latest bike technology and sophisticated electronics. It’s built to last as these forms of frames have proven their stability for years.
The advantages of cycling are more obvious than ever. Regardless of whether we use the bike as a means of transportation on the way to work or seek physical balance outside with some fresh air and movement: cycling promotes health and protects against infections.