From GM of a big corporation to entrepreneur: Why Pierre Detry decided to launch an e-bike production for women?

From GM of a big corporation to entrepreneur: Why Pierre Detry decided to launch an e-bike production for women?

When I left the corporate world, I wanted to fundamentally change my professional life. There are three periods in life, there is a period to learn, then a period to earn, and then it’s time to share. I came to the moment when I was ready to share my experience and resources with society. And with my passion for biking, it all came together rather swiftly.
Women make this world a better place.

Women make this world a better place.

At BZEN, women are the centre of the whole business. They are the primary customer and the main inspiration. “To make women feel safe, comfortable and ZEN on their bike was the inspiration behind the brand”, says Pierre Detry, CEO of BZEN bikes. “The recognition and positive feedback that we receive every day from our clients, and I should say, women are more willing to share their experience and gratitude, persuaded us that we are moving in the right direction”.
Responsible choice: less is more.

Responsible choice: less is more.

When we started BZEN bikes, we didn’t want to put our customer through the hell of choice and multiple options. We asked the potential clients only one question, “What is important for you in an e-bike and why?”. Then it was our job to choose the best materials and best technologies to manufacture a perfect bike for you.
The bike that gives you a forgotten feeling of zen

The bike that gives you a forgotten feeling of zen

E-bike is a comfortable solution for returning this joy of flying that brings calmer thinking and safe feeling in the world in conditions of limited time. Because with an e-bike, you can cycle without sweat and fatigue. You can go to the office and back and do your usual errands. You don’t have to find special time for cycling in your busy day; cycling easily becomes a part of your everyday routine.
BZEN bike makes you environmentally conscious.

BZEN bike makes you environmentally conscious.

The UK, France and Germany will probably ban the selling of petrol and diesel cars beyond 2040. This is an expected tendency for any economy that doesn’t depend on oil revenue to survive. These countries will consider any possibility to force its citizens to go green, and e-bike is one of the easiest and fastest ways to do so. 
The bike that inspires you to be eco-responsible.

The bike that inspires you to be eco-responsible.

We, at BZEN, consider ourselves responsible for the ecology and we believe in alternative means of transportation as one of the means to solve ecological issues. It was our motivation for creating a BZEN bike. 
Cycling in Dresden

Cycling in Dresden

Cycling in Dresden is not only safe and fun but also the best way to explore the city. There are over 250 km of bike lanes and parks that make a sightseeing tour on two wheels simply amazing. 
Brussels becomes the new bike capital. Get ready! Get a BZEN bike!

Brussels becomes the new bike capital. Get ready! Get a BZEN bike!

As a result of these improvements, biking became safer and more efficient. Commuting on a bike is a pleasant and more healthy way to get around the city on regular bases. If you consider switching to a bike, you should know some easy rules to follow.
Top places to explore by bike in BRUSSELS

Top places to explore by bike in BRUSSELS

Brussels is a comfortable place to explore by bike. Most of the country is relatively flat, and it makes it easy to move around on two wheels. But it does not mean that biking in Belgium is boring.
If Milan can, so do you.

If Milan can, so do you.

Lots of roads and cars made Milan and its surrounding one of Europe’s most polluted regions. The outbreak of COVID-19 has also shown to the city government the necessity of change in urban mobility. Milano had to look for a new balance which would allow people to choose safe mobility options in response both to the latest crisis and to existing urban life. It is how the city decided to transform 35km of streets for cycling and walking space. 
A perfect urban bike for a city like Amsterdam.

A perfect urban bike for a city like Amsterdam.

We think of Amsterdam as the city where every second citizen happily rides a bike to his work and back home on common bases. We can not imagine Amsterdam without bicycles. They became a national emblem of the city. 
Well-balanced Amsterdam, impetuous Milano or versatile Brussels? Which one is perfect for you?

Well-balanced Amsterdam, impetuous Milano or versatile Brussels? Which one is perfect for you?

At BZEN, we believe in tradition, combined with new technologies. That is why if you look at our bikes, you will notice that these models are the most popular types of bicycles of all times, it’s classics. We refreshed and rejuvenated them with the latest bike technology and sophisticated electronics. It’s built to last as these forms of frames have proven their stability for years.
High sky of Berlin // Playlist #1

High sky of Berlin // Playlist #1

If you haven’t already made a riding tour around Berlin during this summer, then now you will have an opportunity to do it with an awesome soundtrack we arranged specially for this trip. Achtung: it’s a mild electro mood of Berlin tradition.
Cycling isn’t just an option;  it’s a necessity.

Cycling isn’t just an option; it’s a necessity.

For the last several months the word “pandemic” turned from some TV show on Netflix to a reality we live in today. Initially, we all hoped that it would pass, and life would be “as before”.
Corona: Why cycling is smart right now.

Corona: Why cycling is smart right now.

The advantages of cycling are more obvious than ever. Regardless of whether we use the bike as a means of transportation on the way to work or seek physical balance outside with some fresh air and movement: cycling promotes health and protects against infections.