Accelerating Growth with External Investor and new Digital Expertise

We’re excited to share a major milestone in BZEN’s journey: the entry of strategic investor Alexander Sorg, marking the first external investment in our company since its founding.

BZEN was launched in 2018 by Pierre Detry with a clear vision – to create superlight, high-quality electric city bikes that offer a classic bike feel paired with modern technology. With the introduction of our fifth model, we continue to prove that timeless design and innovation go hand in hand.

Sorg’s entry into BZEN brings more than just financial backing. As a seasoned entrepreneur with deep expertise in digital business and strategic growth, he joins us as a partner who shares our values of sustainability, innovation, and user-centric design.

Our success across Europe has been driven by a unique sales model: combining strong e-commerce capabilities with a growing network of local service partners. With Sorg’s strategic leadership, BZEN enters a new phase—one focused on scaling smartly, strengthening operations, and expanding our reach.

In an industry facing strong headwinds, BZEN stands out through lightweight innovation, consistent quality, and a clear commitment to sustainable urban mobility.

We’re just getting started